What is the term for the drug name that is an exclusive property of the manufacturer?

The term that refers to the drug name that is an exclusive property of the manufacturer is the Trade or Proprietary Name. This name is typically chosen by the pharmaceutical company that develops the drug and is used for marketing purposes. It is protected by trademark law, ensuring that only the manufacturer can use that particular name for their product.

The Trade or Proprietary Name is often designed to be catchy or memorable, which is important for advertising and branding in the competitive pharmaceutical market. In contrast, other names such as the Generic Name are standardized and can be used by any manufacturer once the drug's patent expires. The distinction is crucial in pharmacology and veterinary medicine, as it helps to identify products distinctly and avoid confusion among similar drugs.